Wow! I struggled with this assignment; but neither the less I handed it in today and I know I have done the best I could so fingers crossed =]
I found this unit so interesting and insightful as it is a part of the industry that I knew very little about, however I'm very glad I brought John's book as most of the information went over my head!
For my assignment I looked into JD Sports as I love sportswear so it is a huge passion of mine which meant I was able to stay focused on the task in hand.
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